Here's another topic I thoroughly enjoy talking about. Eyes.
The mystery and depth in a set of eyes is as different and profound from one person to the next...
There is something to be said about that moment when your eyes lock with someone out of the blue.
The focus is deep. You can feel time slowly grinding to a halt. The air, thick and electric. For that long, heart-pounding moment, your gaze connects you both with a burst of adrenaline and passion that leaves you begging to know more about the other individual. Then, as soon as it engages you, its over. But until the next glance, your heart stirs a hurricane of endless indulgences...
Those of you who have felt the intense draw of the perfect set of eyes have no doubt been left with intense feelings of lust or desire for a complete stranger. What is it, then, that causes such a powerful hook into our state of eros?
It is possibly a fundamental mix of excitement and draw to the element of light. In its most basic state, humans have, since birth been drawn to light. It conveys purity, strength and life. Presenting things that shimmer also indicate a sense of purity and intrigue.
Earthly examples of this can be the notion one feels when they get a shiny diamond ring, or step into a glistening sports car, or even gaze out at the light reflected across a calm lake in the sun.
But to see that shimmer deep in the eyes of a human are much more meaningful! The human possession of light in their gaze can make for a very intense draw to the gazer's curiosity. Imagine being pulled into a deep gaze by the shining pupils deep within that mysterious man or woman's warm, perfect eyes. Pupils deep within a ring of crystal clear hues, just begging to take your hand, inviting you to discover their most private thoughts and feelings.
This is the magic within sight. Beauty runs deep in those beheld, but also in those wise who behold depth and curiosity. I loved writing about the depth of a lover's eyes, and the window within to the soul. It is there that the heart breeds warmth and passion, and only those who know exactly where to look, can find it.
Not in the material. Not the verbal. Not the graphic. But in the heart, and when connected through the eyes, both hearts can find true love.
Saturday, July 11, 2015
Sunday, July 5, 2015
My Journey of Writing from Idea to Print Parts 9&10
9.
Once Your Book is Live, its Time to Promote
By
A. W. Clarke
It is all fine and dandy
to admire your book sitting there online for sale. But don’t be fooled by
assuming that the general public is aware of your book’s existence. You have to
let them know that it exists and how to buy it.
You
have to promote your book!
I
started off with word of mouth. I let all my friends know that I wrote and
published a book. I believe that often, your most valued friends will be so
excited about your accomplishment, that they may inquire about where to buy it.
That’s when you can tell them where to go online and purchase the book. Now, if
you desire to just get the word out, you can purchase a few copies at your
author price (usually less than the sale price), and tell your friends that
they can buy the book online, or you can get them a copy at your price. Some
friends will hand over the cash just to get their hands on your book faster and
cheaper than online. It’s worth noting at this point, that you likely won’t
strike it rich in the first weeks, so it’s not a big deal if you take a cut in
profits by getting a few people a copy at your discounted price.
At this point, what you want to do is get
it out there! Make people know about you, and your book!
Another trick I have
employed is using Facebook as a promotional tool. I created a Facebook account
and added friends of mine and occasionally posted the link to my book in the
timeline so it appears for all to see. I wouldn’t suggest posting it every day
as it might become more of a burden than a benefit. But every once in a while,
throw up a catch phrase with a link to the book. I’ve also set up a Twitter
account and done the same type of promotion through Twitter. Admittedly, I find
Twitter promotion a lot of work, as it seems less personal. I see Twitter as
large lobby full of people talking to anyone and everyone. But if you market
your identity and get people to like you, then they will be interested in what
you have to say, or sell!
One more trick I’ve tried
is publishing the first few chapters of my book online through a blog site and
linking it to my Twitter feed and Facebook. It is my hope that if timed right,
a timed release of each chapter will create a following and stir interest in
one’s book. Then, when the time is right, suggest that people buy your book to
find out what happens next.
There are so many ways of
promoting one’s work. Authors can even apply for interview time on the radio,
create commercials on Youtube, or make new author appearances at their local
bookstore to meet with potential readers.
The bottom line is, after
you have created your book, you must put effort into promoting it. I used to
believe that the big wig publishers could do all the promotion for you. But it
has come to my knowledge that many publishing companies request that new
authors already have a following to help promote their book to the world. I
say, in that regard, give it a good shot yourself, and use any or all of the
promotional tools above to get the word out. Even if you have to give a few
books or ebook copies away, once the word gets around, the demand will grow.
Create the demand, and you will become the supply!
10.
Don’t Stop Now, Write Your Next Book
By
A. W. Clarke
While wrapping up my
book, I had ideas from time to time about a new story. Here I am a first time
writer and I already have plans for a second book! It’s a great idea to jot
down ideas on paper or on a voice recorder when you have them so that you might
be able to begin new literary works in the future. After all, why stop at one
book, when you have the talents and ideas to share new stories with the world!
So
after uploading my romance novel, I tried to stay in the frame of mind where I
set aside a bit of time to continue writing, be it small ideas or several
pages. I gathered any ideas I had for a new story and put together a broad
timeline for my next book. By putting together these new ideas into a timeline,
I now have a rough draft for another novel.
To be
honest, I did not create my first novel in this fashion-of following a rough
timeline. But I did find that creating this new story “skeleton”, it not only
urges me to continue writing my book, but also divides up the whole story into
smaller manageable chunks. Splitting a larger goal into smaller ones makes
achieving the goal less daunting, especially if you plan to put together
something several hundred pages in length.
So in
conclusion, I urge any new writer to set a final goal, divided into smaller
goals along the way. You may wish to make a check list for your literary
project. Oh, and tell people what you are doing (not what you eventually intend
to do). This way, the pressure is gently on you to be driven to accomplish your
goals.
Writing that book and being published is easier than
ever. See it as a bridge you plan to cross towards the reward at the end. The
bridge exists, providing the path to the tangible end result. Once you tell
someone you are going to cross that bridge, they will expect you to do it.
Finally, all left that is required, is your desire to cross! Do it step by step
and don’t rush. As long as you keep moving forward, at whatever speed, you will
reach the end!
Just
picture yourself holding that book in your hands and smiling! It worked for me,
and it can work for you too. Now stare down that bridge, and start walkin’!
Feel free to leave a comment or email me with some of your own questions and experiences in the book writing realm.
For more of my articles, just click on the tabs at the sides of my site page at awclarkenovels.com
Saturday, July 4, 2015
My Journey of Writing From Idea to Print Parts 7&8
7.
Using a site like Lulu.com was a Saviour
By
A. W. Clarke
After creating an account
on lulu.com, I walked through the step by step procedure to get the book
uploaded for sale as a print book. The site can also prepare your book as an
ebook. After uploading the PDF, the online converter must change it into a specific
file type so the company’s printer will print it properly. Once you download
its converted file, which takes a few moments, you preview all the pages and
make sure it looks correct.
After the manuscript is
deemed ok by you, you can go on to design the cover using their software. You
can upload your own pictures or use stock photos from other websites for a fee.
The site then creates a downloadable version of your book’s cover. Check it out
to ensure that it looks perfect.
Then you set things like
the selling price, genre, and book description for when it goes on sale on
lulu.com. Lulu also sells your books through amazon.com and the apple
ibookstore, which is good for circulation and distribution. I found lulu.com
very helpful to make the entire process relatively easy, especially for a first
time writer. I mean, hey, it’s enough work to create your story. Getting it
published shouldn’t be daunting enough to kill your goal of being a published
author.
Within minutes of
completing the upload of my material and setting the descriptors and pricing, I
was given the option of purchasing an original master copy. Seeing my book
available on the lulu.com market was very thrilling, and so I eagerly ordered
my master copy.
8.
Touchdown: Proofing your Master Copy
By
A. W. Clarke
Less than a week after
placing my order, I received my master copy in the mail- paperback number one,
hot off the press!
It was the happiest
moment of the whole experience to hold in my hands for the first time, the
first every print copy of my book!
I hurriedly read through
the book, noting any final corrections that had to be made. Admittedly I found
a few spelling mistakes that eluded my prior edits, and so I made the
corrections and uploaded the revision to my book on lulu, replacing the
original version. To be sure that everything was perfect, I ordered the new
print copy, and after it came in the mail, I rechecked it and found it ready to
go!
There you have it!
Now I did decide to take
it one step further, and adjust the original manuscript to be formatted for an
ebook. Lulu requires that you create a new entity for your ebook which is
different than your print book. The only thing I found difficult about this was
formatting my Word file so that it would wind up as an epub file. I used online
tutorials to figure this out as well as a lot of trial and error. You can
download an epub file reader for free for your computer from various websites,
and after formatting and uploading your file to lulu.com for epub conversion,
you can download and preview the converted file on your computer or e-reader.
This is very important so that the book flows properly when read on an e-reader.
Once the file is converted properly and the cover image sent and accepted, you
can set the price and descriptor the same as your print book. I decided to
price the ebook version much lower than the print book, in an attempt to entice
more people to download and read the book immediately.
You don’t have to
purchase the ebook once it is ready. Just download your free copy and preview
it on your e-reader or epub reader. If all looks good, you are ready to go!
Tune in tomorrow for the final part of my article on The Writing Journey!
A.W. Clarke
Friday, July 3, 2015
My Journey of Writing From Idea to Print: Parts 5&6
5.
Turning a Short Story into a Big Deal
By
A. W. Clarke
I had an idea. I had a
genre. I knew how to get it out to people. And I knew I had to desire to do it
all.
Now I just had to start.
My romantic novel was
originally intended to be a short story of about twenty pages in length. I
typed away on my computer a little each day, finding pockets of time here and
there.
One
thing I had to overcome was finding the time to write.
At the time I was working
two jobs to support my family. Being so busy each day, it was hard to plan a
time to dedicate a few hours to writing. So what I did instead was keep in the
back of my mind that I had to write something as soon as I
had the chance, even if it was just one page of ideas or storyline.
It turned
out that I wasn’t able to write every day, but when I found myself with some free
time, often an hour or two at night or between shifts, I would sit at the
computer in a quiet place and close my eyes.
This was my engine for writing.
For me, I was able to write when I pictured the detail in each scene from start
to finish. One of my secrets is to pretend you are directing a scene through a
camera and you purposely play it back in slow motion. By slowing down each
scene, you can “look around” and picture each detail, like the colour in a
woman’s hair as it glistens in the sun, or the appearance of anguish chiselled
across the face of a distressed character.
During these quiet times,
I was able to picture various scenes and type them down. Some writers compile
and write out their work neatly in an organized fashion. Others just jot down
the basic points, then polish them up later when they edit.
Create your own
story in a way that works for you. One thing I found for me is that it was not
helpful for me to create a timeline for my story. I kind of winged it as I
went, letting each day of writing take the story on its own twists and turns.
But other writers find a timeline essential to balance out the workload for the
story. Again, write in a way that works for you.
After numerous sessions at
the computer, my story was finished! I had produced a twenty one page short
story of romance and passion. Little did I know that I was not going to stop
there!
Enter my essential
friend- the beta reader!
After looking over my
story, I have to say I was quite proud of myself. I had produced a meaningful
shorty story out of thin air! Now all I needed was a reader or two to make sure
it all made sense.
I had a couple of people
who were close to me read it over and they both found the story enjoyable. I
felt like a million bucks. But, one of them mentioned something to me the next
day that didn’t sit well with me at first.
“Why not add more to your
story?”
I admit, when I heard
those words, I thought somehow that I had failed. What was this reader looking
for? But after thinking about it, the request made sense. I had looked up at a
bookshelf in my room full of novels, each one obviously way thicker than an
average magazine. “Damn,” I thought, “That’s a lot of work.”
At this point, I felt the
little voice return once again. “How long did my story have to be?” I knew I
was a newbie to the art of writing. I seriously doubted I could pump out a Stephen King novel by next Friday. But one day shortly after that thought,
I flipped through my manuscript of twenty-odd pages and thought to myself.
Twenty one pages. I wrote
twenty one pages. I’ve never done anything like this before, and just by being
motivated, I wrote over twenty pages!
I knew it! I had to keep
going. My friend suggested that I could add another story or two to this
one…maybe make it a three part novel with a roller coaster ride and some cliff
hangers. So I closed my eyes one night before bed and contemplated it all.
I already knew how to
write a love story. I knew how to make it dramatic, which is what these readers
want. I suppose, with more time, I could simply keep going, and add more
beautiful and exciting things to the story. Continue the roller coaster of
emotion my main character experiences.
I
could make this short story a big deal.
And so I continued to
write.
6.
Formatting: One of my Biggest Hurdles
By
A. W. Clarke
It was now my goal to
take my mere 21 page short story and expand it into a roller coaster ride
trilogy. By adhering to my technique of finding pockets of time to get anything
typed down, I slowly pieced together an emotional storyline which took my
dynamic character on a more meaningful journey. I would say that in about four
months of writing here and there, my story was finished!
But it wouldn’t end
there. Once again, I had my beta readers on it, assessing the flow and grammar
of the manuscript. Quite a few changes had to be made throughout the edit, and
I had to read it over numerous times- admittedly far more than I thought. But
in the end, I would absolutely agree that it is vital to edit and re-edit your
story. Every time you read through it, you might find something else worth
changing or correcting. Sometimes you may find it necessary to take away a
portion, or expand another point of your story, for sake of character
development etc…
Once I was content with
the final edit, it was time to make it tangible! From here I could have sent a
copy of my manuscript to literary agents or publishers along with a request
letter asking for their consideration in getting me promoted. But I decided to
go at it myself. My philosophy has always been that I try to do as many things
as I can myself without bothering people for favours. At times, it builds my
confidence and skill set. Other times, I just get stressed out and crumble only
to ask the favour. It’s all good!
I had decided to use an
online publishing service, namely lulu.com. I downloaded one of their templates
for the book size I desired and it had useful information like where to put the
title page and copyright page, and how to structure the text throughout the
book.
Formatting did pose some
issues. For a newbie writer, getting the body of the story to follow the right
indents, line spaces etc… was a bit daunting. I would format my work according
to these guidelines on Microsoft Word, then convert it into a PDF file. When
doing this, it is kind of like doing a dry run on a performance. You then flip
through the PDF to see what the book might look like.
Pay attention to headers
and footers (where the text falls at the tops and bottoms of each page). You
have to adjust where each chapter starts down the page. These little appearance
issues were one of the hardest things to figure out. I had to convert my Word
file to PDF many times and preview it until the final product looked just
right.
Remember, don’t settle for messy work. No one would buy a poorly built
new car. Everything must fit together cleanly and correctly in order to look
professional!
Now I was ready to upload
my document to lulu.
Tune in tomorrow for parts 7 & 8 of my Journey of Writing.
A. W. Clarke
Thursday, July 2, 2015
My Journey of Writing, From Idea to Print: Parts 3&4
3.
How I Chose My Genre
By
A. W. Clarke
So here I am all psyched
up about writing a book, when all of these discouraging thoughts come into my
mind. What will I write about? How long should the book be? However would a
publishing company accept a newbie author? Where will I find the time?
Right about here, is
where most people with an idea give up. But I’ll tell you, if you give up at
this point, or any point in your goals, you will definitely realize an
opportunity lost and failed. So, you can either accept that you will not find
success at something, or simply set a goal and try. I cannot stress that last
part enough.
Set a goal and try.
You can also set a series
of goals and try your best to reach each one. Just one at a time. Don’t even think
about the magnitude of it all. Just focus on reaching one goal at a time.
Better yet, write a simple list of those goals on a piece of paper and tape it
to a place you see every day, like the bathroom mirror. Every time you look in
the mirror, get inspired to better yourself. One way to do that is to
accomplish a small part of the next goal on the list. I guarantee you that you
will start to feel amazed by the drive you will discover in yourself. After
all, unless you start to cross off each line in that list, it will just stay there
and never get fulfilled. Let that small list be your source of passion.
Here’s
another effective way to find and continue motivation. Tell someone what you
are doing.Don’t tell someone you
are “thinking” of writing a book. Tell them you “are” writing a book. If you
are already a somewhat driven person, then knowing that you already told
someone you will be producing something will keep your motivational engine
running, lightly pressing the back of your mind to work a little on your goal
each time you get a chance.
So, what will I write about?
Truth be told, I am a
very technical person. I do enjoy music and the arts. But being a tradesperson,
most of what I know in my day to day life is buried in the sciences. I had
actually thought about writing a history book once, almost ten years ago. I
even started typing out a framework for the book. But it was quickly shelved,
as I thought it would be too hard to create. Then, of course, work got in the
way. I had no plans to quit my job in order to take a chance at writing. The
bills still had to get paid, the family supported.
So, I suppose that I’d
need something striking to get me started with this literary goal I had
established. The passion was there to start, but what would keep me going? It
would have to be something I really enjoyed thinking about. Perhaps it was
something that had always intrigued me. Maybe something of fantasy, where I
could make it all up on my own, with less technical research and no boundaries. It took
a while to figure out. Then, one day it came to me.
Romance.
I might be a techie by
day. But the other side of me enjoys a heartfelt movie moment as much as the
next person. I’d like to think that through my years, I have learned a lot
about love, relationships, and emotion through not only my own experiences, but
by those of others. I’ve been blessed with good friends who have leaned on me
at one time or another, wanting an ear to listen to their stories of love come
and gone. All of these stories held in them the core of some story I could produce.
I considered a novel of a romantic nature for two reasons. First, I’ve always
found intense beauty in those moments where our emotional strings are tugged at
hard in some love story. These moments of raw emotion are very powerful,
and can be related to by almost anyone. This would make it easy for me to
reach a sizeable audience. I could write about romance.
The second reason why I
chose this genre was because with fiction, the sky’s the limit. I imagined it
would be easier to produce something entirely out of my head, with no
limitations to real world entities. My writings could wander out as far as I'd like, and be as distorted or unearthly as I desired. Then as I edit it
through, my story would fall somewhere between pure fiction and tangible reality.
This would make writing much easier for me than writing about a more technical,
non-fiction genre.
So a romance novel it
was. Now I had chosen my genre. But it still felt a bit daunting. I mean, being
good with my hands, it felt new to leave that and conjure thoughts about the
heart and mind. But that in itself was enough of a catalyst, as I decided it
would make the final goal more rewarding. The idea of creating something I was
not entirely familiar with-and have it be any good at all- fuelled my drive to
succeed even more!
Maybe I was starting to
be a bit audacious.
Though that wasn’t my
usual style, it felt like good fuel to the spark. So I kept going!
4.
Where Would I Turn to Get Published?
By
A. W. Clarke
With a genre in mind, and
a courageous regard to succeed at something I never would have considered
twenty years ago, I reassured myself that this was definitely going to happen!
But before I got too
ahead of myself, that pesky voice returned.
Who
was going to publish me, the little fish in the big, big pond?
Remember my analogy about
looking in the mirror with that goal list taped nearby? I was staring at the
answer every morning.
It was me! I had heard
from many writers about how their manuscripts were rejected by various
publishing companies. Even Stephen King was rejected many times before he
found success with a publishing company.
Enter our saviour...The internet age!
I realized that through internet resources, I had the ability to publish my
creation and make it available to an audience.
The answer to publication
came to me as I hadn’t even written much of my book yet. But I had recalled my
strongest skill that I learned back in school…the skill of resourcefulness. There
were in fact so many resources available to the average person now more than
even twenty years ago. I could take to the library and read up on
self-publication and promotion- and I did! I spoke to friends who were first
time writers and others who wrote for newspapers or magazines. I was surprised
at the information I could find through word of mouth. But for me, the most
promising solution to publication was found online. I had been told of an online
self-publishing company called lulu.com. There are others, like Smashwords,
Amazon KDP, etc…
I chose lulu.com because it was created by a Canadian
entrepreneur who lived in the same city where I worked. It also appeared easy
to use, but that being said, I’m sure I would find other sites easy to use with
enough practice. The point is, I picked a vehicle for which to piece together a
solution to part of my final goal, and decided to stick with it!
This print-on-demand site
allows the writer to upload his or her manuscript, convert it to the desired
format for publication, preview it, and then make it available for circulation
and purchase.
Voila! Most of the
solutions to my needs of being published were found on one website. That being
said, the process was fairly easy, but not without its hang ups. When needed, I checked
online for tutorials to find solutions to the odd time I was stuck uploading,
converting, or changing a setting for my book. But let’s not get too far ahead
of ourselves in this journey.
What is important at this
stage of the game is stating that I was able to find another solution to the
puzzle that represented the smaller goals that make up my one final goal: to
successfully write a book and publish it!
As long as you are moving
forward, it’s a good sign. Baby steps. Baby steps!
Tune in tomorrow, for parts 5&6 of my journey of writing....
Wednesday, July 1, 2015
My Journey of Writing From Idea to Print: Parts 1 and 2
Here are Parts 1 and 2 of my article on the journey of writing my book. Enjoy!
1.
Welcome to My Story, and Your Success
By
A. W. Clarke
Hello readers. My name is
A. W. Clarke. Like many of you, I started with nothing more than an idea and
the desire to be a successful published author. I can tell you two things that
are for certain. One, if you have the desire and drive to succeed, you are
already on your way to your goals. Second, having a plan and following it
diligently will get your there.
The world’s wheels will not stop for anyone
with low ambition who thinks everything will happen to them at some random
moment. So don’t say “I was thinking of” But rather, say to yourself, “I will”,
and you will find completion of any goal you set your mind to.
With that said, over the
course of three years, I went from having an idea for a book to achieving my
goal of having my book published and available to the world for readers to
enjoy. Therefore, I can say that I have accomplished my goal of being a
successfully published author. I have sold enough copies of my book to reaffirm
my desire to share my own thoughts with other people through words.
I tell you,
there is no greater reward than hearing your readers tell you that they've had a
positive connection with YOUR creation. Now, since having seen my goal reached,
I’d like to share this literary journey with others, since it is often the
inspiration of others that can fuel our passion to accomplish what we desire.
I will share with you
eight aspects of my writing journey. I hope it can be of inspiration to you as
you contemplate success in the literary field. Remember, everyone starts with a
simple idea. From there, all you need is to set goals along the way, and fuel
the passion to reach each of those goals until the end. Never give up!
2.
Where I Discovered My Interest in Literary Work
By
A. W. Clarke
It's not often that
stories begin with an oddball background, but I’ve decided to start in just
that manner. I never ever thought of
being a writer. There, I said it. It’s true. But what is also true, is
that no one knows their true destiny in life at any age.
So with that, I’ll
share with you that I left school and entered a trade. I have always enjoyed
working with my hands, and took pride in looking at the final product of any
job. Whether I’ve repaired machines or built furniture from simple ideas in my
head, the joy of persevering until the job was finished was the driving factor
behind each day’s work.
Fast forward to 2011. I
had an acquaintance over and was chatting about the usual meanderings of life,
when we came to talk about hobbies and interests. Being a tech geek, I
mentioned everything I took interest in from cars to electronics and every
machine in between. My friend had been in the service industry for years, but
did mention the completion of a novel as part of a hobby.
Wow! I had never met
a real live author before! For some reason-perhaps my unquenchable desire to
learn new things, I was hooked!
Without sounding
arrogant, I had boldly whispered to myself that night, “Damn it, if you can do
it, I can do it.”
Now I had in me the
passion and drive to begin. This is where all goals start for everyone. All I
needed was an idea. As I continued to hear about my friend’s explanation of the
journey of writing, it was apparent to me that this was a feasible way to share
any ideas I had with those willing to hear about them. That’s when I remembered
my time in school.
To me, school was as not
only a place to learn new ideas and develop skills, but it was also the place
where students learn how to learn. This is a very important concept. In a
nutshell, what we learn in school is a form of resourcefulness.
People aren’t
expected to memorize and regurgitate math formulas or descriptive essays every
day of their career. More important than that, school taught me that it was up
to me
to find ways to figure out how to get from point A to B, either financially,
socially, or throughout my career.
Indeed we all do this many times in our
lives, from familiarizing ourselves with a new computer program to
understanding how to reload a paper towel dispenser. If we don’t know, we ask.
If we cannot ask, we watch, or research or try until we succeed. Also, in doing
so, we often reach our goals as long as we keep trying, and don’t give up.
So with my friend’s
inspiration, I set out to successfully write a book. I was excited. Who knows where this would lead! All I wanted to
do at the end of it all, was to do what I had done many times before in my day
to day career.
I wanted to hold in my
hands a product of my work, and smile.
Tune in tomorrow, for parts 3 and 4 of my article Journey of Writing, From Idea to Print.
A. W. Clarke
Subscribe to:
Posts (Atom)
New to my Books? Check Them out Here!
Welcome to my author blog. Let me tell you a little about my books if you're new to me... Let's start with my latest group...

-
Sweet gestures of intimacy can be as powerful as moments of hard, intense passion. On the tail end of my release of Vigilant Hart, an acti...
-
Hi everyone. Just wanted to post the release of my next novella in the action mystery Trilogy. Crushing Hart is the prequel to Vigilant Ha...
-
I'll admit, I'm not one for superstitions. But when it comes to astrology, I can't help but dive in and savour the information y...